SEO in gambling and betting

In Western countries, competition in this niche of attracting traffic is much higher than in England and the CIS countries. After all, it is difficult to find a player who is more interested in slots or bets than someone who is looking for them himself. In the new material, we will learn how to work with SEO traffic in the realities of 2022, and what is needed for this!

The state of SEO traffic in 2022

The demand for SEO traffic has grown significantly since March 2022. It may seem that attracting target audience from search results does not require large expenses. After all, what to spend money on if the user himself enters a request? But it’s not. The site needs to be optimized, configured and filled.

Pros of SEO for webmasters:

· still large amounts of traffic that can be redirected to the landing page;

· relatively small financial burden — traditionally more in the context of expenses;

· stable traffic volumes.

But don’t expect quick results. The first optimization results usually will be visible in 3–4 weeks, but it can get into the TOP site in 2–3 months or more. And you still need to pay for it: analysts, developers, copywriters. The average payback period is about 3–4 months. But some of the SEOs can be laid for a year and a half. One of the main tasks of an SEO specialist is to shorten this period as much as possible.

One of the options for attracting SEO traffic is the volume of sites being prepared. There is an opinion, according to which earnings are directly proportional to investments in promotion. The more sites you launch, the higher the chance to attract more users. But in 2022, the quality of texts is important! You can get by with less blood if you fill the site with good articles. Good — that is, those that are approved by search engines. Taking into account all the requirements: nausea, spam, keywords, length, headlines and much more.

Another point of contention is working with advertisers. Not all ads endorse branded traffic. Many of them perceive such users as a stolen part of their own visitors. Simply put, it looks like this: an arbitrator creates a pool of sites for the offer of the “Conventional Casino”. These are one-pagers that are filled with articles, optimized for SEO and updated regularly. Such sites are knocked out in the TOP, but the real links of the “Conditional Casino” go down. In fact, SEO optimization can help advertisers sell their own organic traffic, but only intercepted at the request stage. It is important to agree on this with advertising even before the start of work.

But pay attention! To work with branded traffic, you need to bypass the site. This means making it better than the original, and this will require strong texts entering the system.

How to work with the semantic core

It is a correctly assembled semantic core that will help attract a solvent audience to the resource. Requesting “Mostbet play casino” will obviously bring more benefits than “Mostbet free bonuses”. Simple and working ways to collect semantics are Key Collector, Wordstat, Keyword Planner and others. It is optimal to select keywords with a frequency of up to 3000–6000. Then it will be easier to break into the search results due to fewer competitors.

Does an arbitrator need copywriters or can he handle it himself?

Yes, and the cost of them should be included in the initial budget. If in 2018 it was possible to reach the TOP only by meeting the technical requirements, then in 2022 the systems also evaluate the quality. Texts should not only be unique, but reveal the topic, not duplicate information, and follow the logic of the story. The text must be humanized. If the search engine considers that a synonymizer worked on the article, or if your copywriter cheats, you can say goodbye to the issue in the top ten.

How to increase SEO revenue in gambling and betting

Internal advertising is a working way to increase revenues. For example, if you place a TOP casino on the platform being created and sell the first places to specific companies. It is also possible to publish traditional or shocking reviews with big wins from the brand.

Do not forget about setting up push notifications and mailing lists. No matter how many years in a row they are buried in the arbitrage environment, push notifications and mailings still show positive results in boosting the target audience.

Features of working with Yandex and Google

Here are a few basic rules for working with SEO in Gamble in Yandex:

· The search engine deeply understands the semantic core. This will require not just rewriting, but the study of the text and its semantic uniqueness. You will have to pay extra for this, since you will have to hire a copywriter who understands the topic of gambling and betting;

· All pictures must be unique. Ideally, a designer, a working option is to add new elements to the picture;

· if your site got into Zen or Yandex.Q, then the search engine will automatically promote it.

And here are a few nuances of Google:

· powerful longreads with an abundance of subtitles — Google’s favorite;

· academic nausea should not be more than 9% for the Advego.SEO service. This means — do not spam with keywords, on the contrary, it will lower the site in the search results;

· write a powerful title and description to create an attractive snippet. In this search engine, the main efforts of a copywriter or rewriter for the most part should be directed precisely at this;

· new sites should have external links.

It is worth remembering about Yahoo, Bing and other search engines. They show themselves well on bourgeois GEOs. But where exactly — you have to select manually. Different countries — different needs and habits.

And, according to the classics, be prepared for bans. Hence the need for a huge number of prepared sites and team work. Contact technical support when blocking and do not hesitate to insist on the injustice of blocking your site.

Conclusion

SEO in gambling and betting works similarly to other niches. An important nuance is the understanding of the subject and scope when compiling texts and selecting a semantic core. Properly tuned optimization will help to knock out the service in the TOP in a couple of months. And in order not to go into the red, regularly read the materials of Mostbet Partners!