PWA: Reliable Alternative or Temporary Trend

After a series of WebView bans from Facebook and popular stores, many affiliates were forced to gradually switch to PWA apps. Despite this, the question of what is more effective: WebView or PWA — will be relevant for a long time. However, if you dive in and consider the features of both formats in more detail, it becomes clear that comparing them is not always correct, and in some cases, the differences between them are significantly greater than the common parameters. What PWAs are, what key differences and advantages they have, and why many believe that PWAs are the future of affiliate market, we figure out in our new material with comments from affiliate working with Mostbet Partners and representatives of the popular PWA market.

Let’s go!

PWA or Webview

Comparing the increasingly popular PWA and the well-known WebView in wide affiliate circles is not always correct. The main difference between these two formats lies in the technologies themselves.

PWA (Progressive Web Application) is a technology that allows you to install a copy of a website on your smartphone in the form of an application. In this case, all information is cached, and the design, text and any other visuals can be changed in a couple of clicks. PWA does not need to be uploaded to Google Play and other App markets, which significantly simplifies the promotion process.

The technology allows you to turn absolutely any site into an application and frees affiliates from the need to search, develop or rent software. In the future, you can download PWA to your device via a direct link.

Traffic sources

All popular traffic sources are suitable for promoting PWA, from classic push notifications to native and social networks that have been tested by experience and time. As for UAC and In-App networks, you will have to give up promoting PWA, since the software is not compatible with App Markets.

The classic PWA bundle looks like this:

Creative + whitepage → pre-landing + landing (pre-landing with form)

How to Get a PWA

There are three ways to get a PWA:

• Create yourself. The first and probably the most popular way to get PWA is to create it yourself. On the Internet, you can find a huge number of services and detailed manuals on how to create PWA without the help of developers.
• Buy ready-made. If you can’t create PWA yourself, you can always turn to trusted services that offer quality app provider services. Below we will definitely share a link to one of these.
• Request from affiliate program. Some affiliate networks offer ready-made PWA of their sites, which also significantly simplifies the process of attracting traffic and frees you from unnecessary time and money costs.

Advantages and Disadvantages of PWA

Ease of creation and protection from unwanted blocking make PWA one of the most effective options for attracting traffic to the iGaming vertical. Which is not surprising, because if we make a complete list of the advantages of the technology, we get quite an impressive list:

High level of user loyalty

Externally, the applications look like official ones, which significantly increases the audience’s loyalty to the brand and indirectly affects the potential profit from a specific user.

100% visibility

By 100% visibility we mean the fact that your application will always be visible to the user, since after installation the icon will be automatically added to the desktop of his gadget.

Additional traffic processing

PWA, like any other applications, is good because with their functionality you can always reprocess traffic by sending push notifications directly to the user’s device. By the way, we regularly publish current push notifications of the Mostbet Partners offer on the channel. Subscribe if you missed it.

Ease of creation

As we have already said, PWA is very easy to get. Choose any convenient option with or without investments, and start attracting traffic on the same day.

No updates

Since PWAs are a copy of the site, and not full-fledged software, there is no need to update them. This frees you from additional work with the store and allows you to avoid unwanted traffic losses.

Despite such an impressive list of obvious advantages of PWA, the technology still has several disadvantages:

Lack of access to some hardware features

Some operating systems may not support the full functionality of PWA. For example, Apple technology, which is slower than other operating systems to adapt to web applications, may not support sending push notifications.

High battery consumption

Since PWAs are written in JavaScript, they consume more battery power than apps written in Java, Swift, and other programming languages.

Cloaking

It is impossible to promote PWA from white sources without cloaking. This means that you need to allocate a larger budget for testing, taking into account possible account departures.

Expert comments

To better understand the issues of PWA applications, we turned to those who understand the features of the technology best. Below you will find comments from experts PWA.Market and partner Mostbet Partners.

PWA vs WebView: What are the advantages and disadvantages?

PWA.Market: PWA is a completely different technology. PWA is a landing page that is not uploaded to Google Play. There are many advantages: there are no bans and moderation, you can use aggressive and cool designs, PWA can be easily assembled in our constructor in 10 minutes and start driving traffic. They are also great for both budget tests and scaling bundles. PWA technology is not a replacement for webview, but a full-fledged alternative solution and a full-fledged tool. Of the disadvantages, it can be noted that due to the lack of PWA on Google Play, there may be less trust in it.

Affiliate of Mostbet Partners: We have been testing PWA for over six months now. The main advantages of PWA are the complete absence of bans and the ability to promote using celebrity images. It is possible and even necessary to work. However, sometimes there are still problems with the conversion. But this can always be fixed.

What sources are most effective for PWA?

PWA.Market: For PWA, all sources are effective except In-app and UAC. The most popular source is Facebook.

Affiliate of Mostbet Partners: Facebook and Influence Traffic.

In which GEOs is PWA most effective? Why?

PWA.Market: PWA are effective in tier-3 countries, where most users use Android. BR, IN, BG — these GEOs are among the most effective for PWA

Also among the top GEOs are tier-1 countries — Great Britain, Italy and Germany. This confirms the hypothesis that PWA can be launched in any GEO. The main thing is to create a full-fledged funnel, from creatives to PWA settings, and take into account the characteristics of each country, using an individual approach.

Affiliate of Mostbet Partners: From our experience, I can say that PWA is effective everywhere: tier-1, up to tier-3. The flexibility of the format and ease of installation on the device make it the most effective option for attracting traffic to the offer, bypassing possible problems with Google Play.

The cost of a lead on PWA depends on the selected GEO. At the moment, we have about 10–15 daily. In terms of numbers, in Egypt we spend about $1–4 on a deposit, and in Italy $2–3 per subscriber (scheme traffic).

Why do some affiliates think that PWA has no future?

PWA.Market: PWA will always have a future because this tool does not depend on the Google Store and can be developed all year round. As an example, the latest changes with webview applications on Android.

Affiliate of Mostbet Partners: This is the first time I hear this. I think PWA definitely has a future!

How to start working with PWA? How to connect cloak, domains?

Affiliate of Mostbet Partners: We rent PWA from proven and reliable sources whose product quality is consistently high.

PWA.Market: To start working with PWA, you just need to register in our service. The PWA.Market personal account is very clear and easy to use. To create a PWA, you need:

• Set up a domain
• Select design
• Upload yours
• Configure PWA application parameters (description, reviews, number of installations, etc.), as well as postback and push

For the convenience of the user, we have integrated all the necessary tools directly into the service: cloak, whites, push notifications, designs and much more. All these functions are available directly in your personal account, without the need to resort to third-party resources or help from developers.

At the exit, you can connect your domain or use the already configured service domain. It is also always possible to use the built-in cloak from Adspect. You just need to click on the slider and select the cloak type. At the moment, we offer three cloaking options: lite, medium and hard.

By the way, if you were looking for a convenient opportunity to test PWA, then this is it. With the promo code MOSTBET_PWA we give a 15% discount on the first subscription*.

What needs to be done:

1. Register in your personal account PWA.Market
2. Activate promo code MOSTBET_PWA during the promotional offer period.

*The promotion doesn’t apply to Trial and Custom subscriptions

Conclusion

Despite the fact that PWAs are still considered a relative novelty in the CPA market, there can be no questions about the efficiency of the technology. The format allows you to effectively promote iGaming (and not only) offers without fear of regular bans from Google Play, and successfully experiment with new approaches to attracting targeted traffic. Test the efficiency of PWA personally and achieve maximum profit with Mostbet Partners.